Piya Willwerth · Design & illustration · Amsterdam

Brand strategy, websites and hand‑drawn design for organizations with something to say.

Strategy / Web / Hand-drawn

Work — Case studies

From strategy to finished piece

More work

Print, posters & animation

Illustration

Drawn by hand

What I do

See pricing ↗

  • 01

    Strategy

    Audience, goals and structure first: what you need to say, to whom, and where it should live.

  • 02

    Brand

    Logos, identities and the hand-drawn details that make an organization feel like itself.

  • 03

    Web

    Websites planned, designed and built from the ground up, and easy to keep up to date.

  • 04

    Print & illustration

    Reports, brochures, postcards and book covers, illustrated by hand.

How a project works

  1. Step 1

    Talk

    We start with a conversation about your audience, your goals and your budget.

  2. Step 2

    Strategy

    I map out what you need and how it fits together, before designing anything.

  3. Step 3

    Design

    Sketches, then drafts, with two rounds of revisions included.

  4. Step 4

    Launch

    Print-ready files or a live website, and help getting it out into the world.

About Piya

I'm an American graphic, web and print designer and illustrator, based in Amsterdam. I've also lived in Los Angeles, Chicago and Bangkok, and I'm a native English speaker who grew up in California.

I like to understand a problem before drawing anything: who it's for, what it has to do, and what would make it feel like you.

Have a project in mind?

Send me an email at hello@piyawillwerth.com. I'd love to hear what you're working on.